I have the same issue with my boyfriend and Gears of War. Pick a time to do something together and have some time that is just his "man time"
Tell him you want to actually talk to him and that you'd like an evening where the TV was off for a few hours.
If he pitches a bitch, screw him, obviously unwilling to make time.
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I will beat you with a stick, you'll like it. sticks are fun.