What I do: Shower him with attention, affection, and admiration. Give massages (with no reciprocation, ever). Perform sexual acts for hours and beg for more (I am 110% attracted to him). Bring him things that I KNOW he needs.
What he does: Takes it all for granted. Says I do too much for him.
What he has said about me (to me and my & our friends): "She's the most honest, genuine, loyal person I've ever known."
What exactly am I supposed to do?
A) Quit doing things for him; let him be the one to call/email/text. (Play hard to get).
B) Quit seeing him (this would be VERY difficult, emotionally).
C) Continue with my generousity.
Personally, it was stressful, and after a certain point, he started getting depressed randomly if I wasn't talking to him every day or things like that. It was high stress, and it made me feel constantly guilty, even though I really couldn't control HIS choices. I never took it for granted, but I did tell him he did too much for me.
All in all? I would strongly suggest you talk to HIM about this. Any relationship comes out of communication with one another, and you just have to talk it out if you truly want it to work out. Also, do you truly feel that you are appreciated when you do all of these things? Try to balance it out. Once and then pampering him is nice, but that's not something he needs from you 24/7, right?
That's how I feel personally. I'm just going off my own experience, and while your situation may be different, this is my view on it. Moderation and finding a balance is key in everything.
That being said, I suppose this would fall under A.